October 3, 2008
Tips for Starting a Catering Business
If you have a passion for food and enjoy being around large groups of people, a catering business may be the perfect vocation for you. While a catering business does involve an extensive amount of physical labor and endless hours over a hot stove, the rewards can far outweigh the challenges.
It’s not compulsory to have a culinary degree to start your own catering business. However, familiarity with food safety measures, preparation techniques, presentation and of course, governmental procedures for setting up and maintaining the business will come in handy. Also, as common sense tells you, prepared food must be eye-appealing and delicious at the same time.
Most importantly, you need to believe in yourself and get started with enough information to succeed. So, start by researching on the internet or by visiting libraries. Make sure you do a thorough research on licenses, certifications and registration requirements before you invest your time, energy and money to your catering business.
Once you’ve completed your research, you need to construct a business and marketing plan. This is not a difficult process even if you have no prior knowledge about creating such documents. Just do a web search for “business plan” and “marketing plan” and you’ll find plenty of samples and helpful material. The libraries and online resources are always easy to find and cheaper alternatives to hiring a consultant for extensive support. The Small Business Association (SBA) provides a large selection of classes and publications for new business owners. Visit www.sba.org for more information about their services.
The next step is finance. Having your hands on a good business plan and marketing strategy will give you a fairly accurate idea of the kind of credit you will require, as well as increase your chances of quick loan approval. You can get this done through banks and finance companies. Obviously, you will have to invest a small fraction of the total budget upfront. Even as you do this, take care that you do not end up investing more than you can afford losing.
It’ll be a joyous experience when you first establish your catering business, but it’s essential to keep in mind that you’ll be multitasking during the first few months. Besides food preparation and event catering, you’ll need quite a good knowledge about advertising and marketing to find new sales opportunities. Furthermore, there are the daily operations necessary for your business, such as telephone answering, follow-ups, price quotations, ordering supplies, accounts managements and more.
While the experience is worth the challenges, you need to be mentally prepared for the long hours and busy weekends. It’s compulsory to work hard with a minimal budget until you’re well-established and recognized.
Owning a catering business requires a great deal of stamina. Not only will you be preparing the food, you will also be required to deliver it, set-up serving tables, serve the food, tear everything down, and clean all the equipment.
Most times of the day, you will be up on your legs. Catering jobs require you to stand for long hours. You may have to work hard for as long as 12 to 15 hours each day. You might have to serve for catered events at odd locations. It is important to remain calm and positive through all the rigors.
In any case, notwithstanding all the hard work, in the end, if you genuinely love what you do, it is going to be worth it, and a lot of fun. Catering jobs are hectic and taxing and hence you require a good plan for all your activities.
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